Overview
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Course Description
Course Outline (8 Weeks)
Week 1 – Foundations of Digital Marketing
Traditional vs. Digital Marketing, Marketing Funnel (AIDA), Media Types (Owned, Earned, Paid), Buyer Persona, SMART Goals, and One-Page Marketing Strategy Workshop.
Week 2 – SEO & Keyword Research
How Search Engines Work, Keyword & Search Intent, Tools (Google Trends, AnswerThePublic), and Keyword List Workshop.
Week 3 – Content Creation Workshop
Content Pillars, Copywriting (AIDA), Social Media Design Basics, Canva Tools & Brand Kits, and Caption + Post Design Workshop.
Week 4 – Social Media & Influencer Marketing
Platform Selection, Content Calendar, Audience Engagement, Social Listening, Influencer Outreach, and Weekly Content Plan Workshop.
Week 5 – Meta Ads (Facebook & Instagram)
Organic vs. Paid, Ad Structure, Objectives, Targeting, Ads Manager Tour, and Ad Campaign Plan Workshop.
Week 6 – AI in Digital Marketing
Generative AI, Prompt Engineering, AI for Ideas, Copywriting with AI, Ethical Use, and AI Content Creation Workshop.
Week 7 – Campaign Strategy & Analytics
Campaign Planning, Budgeting, KPIs (Reach, Engagement, CTR), Insights via Meta Suite, and Looker Studio Dashboard Workshop.
Week 8 – Freelancing & Career Prep
Portfolio Building, CV Writing, LinkedIn Optimization, Job Search Tips, Interview Prep, and Final Portfolio Presentation.
Instructor
Divav Sedai
Digital Marketing TutorWith 3 years of experience in Digital Marketing, I help students master SEO, social media, and online advertising. My lessons focus on practical strategies and real-world examples to help you grow your digital skills and achieve measurable results.
